Supporting an ultra modern webapp in a legacy browser and GoogleBot
Dec 2016
SEO & Legacy Browser Support
John Ince
SEO & Legacy Browser Support
To build the world's most modern webapps you have to use advanded modern browser features. So what happens if a user opens your ultra modern webapp in an old legacy browser? Can GoogleBot & other search engine bots index these webapps too? Read on to be enlightened.
The Lowest Common Denominator
We're building the future and yet keeping one foot in the past, albeit a virtual foot whilst the others catch up to our live webapp technology. We're all about having your cake and eating it at the same time here at Project Peach. Why should we make compromises to provide backward support to old browsers. Why should we hold back on live features just because search engines have difficulty indexing dynamic websites. Here lies the problem in our web design industry today, we build websites to the lowest common denominator. Not here we don't! We hit this issue hard and head on. So what have we done to help.
A Low Resolution Website for FREE
When you build the technology of the future it's not easy to backward support legacy browsers. To produce the live webapps of the future we need to use lots of the advanced features of modern browsers. We've a browser hosted user interface so we'd like to use a bit more than the old contact form approach. But what if an old version of IE (Internet Explorer) doesn't support a new browser feature that we are using? What to do? The answer is remarkably simple. We produce a simple, low resolution, traditional website as well as our high-tech live webapp. But isn't this duplication of effort? Aren't you all about none duplication? The simple answer is YES, it's duplication BUT it depends who's doing the duplication. Our live webapps automatically create this low resolution website and maintain it without any user intervention whatsoever. Job done! It's completely for FREE.
How can this Work Automatically?
So how's this work? Remember that our live webapps run in the cloud alongside the traditional web server. We wanted to make your website work a little harder for you using our coding skill so we monitor your live webapp and create a full, static website out of thin air! As you add products and change your content our live webapps update your static website in the background. It works hand in hand with your dynamic live content and is always bang up to date.
Best of Both Worlds, Modern & Legacy
If a user arrives at your live webapp with an old browser they see a static traditional site. If a user has a modern browser they see your live webapp. Simple. Best display for the available device.
But. What about SEO & GoogleBot?
What about none viewing traffic like a search engine bot or spider? It works exactly the same way as a legacy browser. We determine if the bot is capable of reading the live webapp and direct the traffic accordingly. This means that indexing bots can easily traverse our static site traditionally and index completely into their search engines. As search engine bots get smarter, into the future, and start to run JavaScript they will automatically index the live webapp with no change, perfectly future-proof our the box. But hang on, for the present, doesn't this mean that only our static links to our low resolution static websites are indexed by bots? YES. But if a user follows the static link from a search engine we determine the browser's capabilities and automatically send to the live webapp or the static website at the correct page. Simple. We've perma-links to our live webapps data that route to the best possible display experience for our customers. It's simple, follow a static link to the low resolution website in a modern browser and you're redirected to our live webapp. Bingo!
Old & New in Perfect Harmony
We've the best of both worlds. Great SEO, great legacy browsing all out of the box and best of all it's maintained by our live webapps as you build, edit and update your live website. We've taken responsive design and made it about legacy too.
Doing it differently since 2012. We're simply 10 years ahead. Our software is designed, coded, maintained, supported & hosted in the United Kingdom.
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